About

My selfless quest to contribute to the world—IT executive turned marine conservationist

Not many have the luxury in their lifetime to legitimately choose between staying their currently plotted course or taking an off-ramp to pursue their life’s purpose. It took all my fortitude to mute the influences that distort what we consider relevant and necessary for self-preservation to achieve my moment of clarity and re-evaluate my life’s questions and its terms. In the end, with a clear conscience I chose to leave behind a secure and successful career to pursue my everlasting passion for the ocean and all her might and beauty.

At Camera and a Shark we believe that sharing images and stories creates an emotional and educated connection between citizens and marine life, which raises awareness and inspires people to contribute towards protecting and conserving the ocean and her inhabitants. Therefore our mission is to help marine conservation organizations communicate with the public through the power of photography, videography, and storytelling from our network of contributors. Our vision is to inspire and empower every citizen with opportunities to actively contribute towards protecting and conserving our oceans.

Our motives will always be driven by our values:

  • Integrity: Every decision and action will unquestionably be in the best interest of the ocean

  • Continuous Learning:  New information is constant therefore we will never rely solely on what we already know

  • Simplicity: We value that citizens have multiple priorities therefore we will deliver value succinctly and rapidly

  • Passion:  Our drive and commitment will inspires citizens

  • Teamwork: No individual's work is more valuable than the collective whole's

  • Fun: Our endeavors will be fulfilling and exciting

Our Story

Bringing the ocean to life..

We're continuously asking ourselves why more people aren't helping save the marine ecosystem or making a greater impact—and that starts by reimagining how NGOs and marine conservation groups connect with the public.

Our contributors are scuba divers, free divers, and snorkelers who also enjoy capturing the beauty of the ocean through photo and video.  We've all experienced similar bouts of astonishment, that in this age of internet and social media, organizations still struggle to develop strategic approaches towards connecting with the public.

We're not oblivious to the fact that the culprit often lies in that most of these organizations are hamstrung by tight budgets with no ability to hire the IT, media marketers, and other skills necessary to put together comprehensive campaigns.  We believe fixing this starts by redefining a new business value to NGOs and marine conservation organizations; by finding new subtle ways to leverage information technology and social media platforms to make emotional and educated connections between citizens and the marine ecosystem.  Photographers and videographers bring the ocean world to life.  Sharing and reliving our experiences makes ocean life more meaningful and brings an aura of excitement that will motivate the public to do more.

“No man ever steps in the same river twice, for it's not the same river and he's not the same man.”

— Heraclitus